Henkel Offers Innovative Adhesive Solutions for the Furniture IndustryHenkel showcased innovative high-performance adhesive solutions for the furniture industry under Technomelt brand for a variety of applications at the Interzum Guangzhou 2020. The event was held from July 27 to July 30, 2020. The visitors were able to interact with Henkel experts at the booth. The visitors also could take the advantage of digital tools like an application display wall to experience the adhesive solutions and their advantages in a completely new way.
High-performance Cost Competitive Adhesives
Interzum Guangzhou 2020 motto was “inspire the future with ingenuity”. In line with this motto, Henkel showcased its product such as Technomelt PUR 6909 for advanced flat lamination for low surface energy foils and panels and for furniture and wall panels. The company introduced Technomelt PUR 4909/4910 as a new generation of profile wrapping solution for wall panels and Aquence FD 3511 – a solution with a strong performance on gloss surfaces and fast setting speed for 3D membrane presses.
Henkel also presented a performance and cost competitive alternative with Technomelt PW 867 to established APAO and MetCat PO based hotmelts for wrapping of wooden profiles and wall panels. Technomelt PUR 270/7S has received the award of “20 plus 20 Annual List”-Interzum Guangzhou outstanding furniture accessories for its slow-curing edge banding application.
The adhesive solutions were specifically designed with efficient production in mind, directly answering the growing need in the market for solutions tailored to fit high-performance applications.
Sustainable Solutions to Promote Circular Economy
Henkel displayed sustainable solutions at Interzum, to reduce the CO2 footprint, foster a circular economy and promote greener and safer application substances.
The Loctite Purbond range formulations are specifically designed for zero emission applications without using formaldehyde. With the Technomelt PUR ME series, isocyanate vapors can be reduced by as much as 90 percent, fully complying with EU EC No 1272/2008 regulation standards. The Technomelt PW/TS product group on the other hand was specifically created to advance olefinic technology while reducing adhesive usage and improve end product life cycles with better bonding characteristics.
Digitalized Product Experience for Visitors
Henkel brought a digital experience for the visitors. At the booth, the application display wall showed interactive videos and QR codes to grant easy access to deeper insights on the products, applications and specifications.
The vistors could also take in a series of five webinars covering topics such as new products, sustainability and industry insights. After online registration these webinars could be streamed live either at the Henkel booth or online to facilitate on- and offline interaction with experts.
Henkel offered a dedicated Interzum promotional Alibaba 1688 landing page to foster a digital customer experience and promote e-commerce. Henkel added digital Sales Business Cards on Wechat Enterprise to give customers and partners the chance for direct contact to sales through the app.