Mactac® Performance Adhesives Group expands PUREapply™ pressure-sensitive adhesive (PSA) offering for beverage, cosmetics, toiletries, household goods and food packaging labeling. PUREapply™ delivers a combination of initial open time for clean removability. After application, the PSA builds high-tack secure adhesion for long-lasting shelf appeal.
Suitable for Semi-rigid or Rigid Plastic Substrates
The PSA is designed for semi-rigid or rigid plastic container substrates and is suitable for cold and damp labeling applications.
“PUREapply™ is custom-engineered for all plastics and glass – it doesn’t matter what type if it’s high or low energy, treated or untreated,” said Kim Hensley, senior marketing manager, Mactac® Performance Adhesives Group.
Enhances Environmental Sustainability by Reducing Material Scrap
Ensuring clean removability enhances environmental sustainability by reducing material scrap and improving time efficiencies associated with misapplied labels. PUREapply™ labels offer printability, clarity, and resistance to water whitening.
“Brand managers and packaging engineers want a label that prints great, is positioned correctly, and has superior, lasting adhesion,” added Hensley.
PUREapply™ is available in a 2.4-mil white polypropylene film construction and 2.0-mil clear polypropylene construction. Both constructions include a 1.2-mil polyester liner suitable for die-cutting, stripping, and label dispensing.
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