Adhesive Bonding Helps Major Fashion Brands Improve Clothing Manufacture and Design
Fashion house Dyne caused a sensation with its recent streetwear collection featuring Sewfree products. The company says that replacing traditional seams with adhesive bonds has helped it to create sleeker, more lightweight designs with added elements such as fluorescent adhesive tapes.
Other major brands to adopt the technology include outdoor gear manufacturers Patagonia. In this instance, the focus is on survival in extreme conditions. Its designer chose adhesives over stitching to eliminate holes and create a waterproof barrier, but also praised the aesthetic benefits of using adhesives as a replacement for stitching. Other major brands to choose Sewfree methods include Victoria’s Secret, Nike, and Alexander Wang.
Prime movers in this fashion revolution are Boston-based adhesive manufacturers,Bemis. The company was able to demonstrate the comfort, flexibility, and protective advantages of adhesives to clothing manufacturers, and several major brands have already adopted the technology. Sewfree is a specialized double-sided tape that is activated by exposure to heat. And little though the majority of people know it, most people already have several garments made using bonding rather than stitching.
The flexibility of the adhesive is greater than that of a sewn seam and allows for the manufacture of lighter-weight sportswear. It also solves problems such as that presented by the demand for pockets designed for carrying electronics. The pocket must be tear-resistant and waterproof, and adhesives make this possible. Product safety and durability have been thoroughly explored, and wearer comfort is ultimately enhanced, especially when it comes to activewear in which sewn seams may cause uncomfortable chafing.
Apart from allowing advances in design, durability, and comfort, Sewfree helps manufacturers to manufacture quality items while reducing the time and labor needed to create a finished product. Bemis says that its consultants spend time working with manufacturers on factory floors, teaching workers how to implement Sewfree methods. Automated bonding is currently under development and will further optimize efficiencies for companies that adopt the technology. In the near future, the company envisions Sewfree as replacing all stitching in clothing, resulting in a clothing industry that is far less labor-intensive than is currently the case.